Google Analytics is a great product, especially the ecommerce tracking. As an Internet Consultant I have met many prospects that have not even realised that its available. They have websites that get traffic and generate sales, but have no idea about where the traffic came from and what led to the sale.
Recently I found an etailer turning over 300K a year and they could not tell which keywords converted to sales... anyways we soon changed that, by enabling ecommerce tracking.
Wednesday, 19 March 2008
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